URSA Health wanted to rebrand themselves to better showcase their identity as more than just healthcare. Named after a famous constellation, URSA needed to better establish brand identity. 

 

Ultimately, we wanted to paint URSA as a vehicle to guide consumers to achieving better health. With a strong UX, a new logo to establish a definitive mark, and a color scheme reminiscent of space, exploration, and constellations, this website highlights the pathway for consumers to easily navigate the steps to achieving their health goals while conveying a strong brand persona.